GIVING OUT PROMOTIONAL PRODUCTS GROWS SALES. Giving out promotional products is a great way to keep your name in front of past and potential customers. Use this advice for the best way to use promotional items for marketing your business. Remember the days when a company would print their company logo on everything? It’s not quite as over-the-top as some companies used to make it but promotional products are still a key part of a company’s advertising strategy—and they should be when done right. Here are some tips regarding choosing and using promotional products with your business. What to Give Away Most successful promotional items include: Pens and other writing instruments Apparel (t-shirts, hats, outerwear, etc.) Food Water bottles Reusable shopping bags Calendars To Logo or not to Logo? You probably assume that every promotional item should have your company logo on it. After all that’s the point of advertising, right?